Nike Fuelband SE Unboxing, Hands On

Nike’s updated Fuelband is now available for purchase at electronics stores for $150 and it comes in four colors. Check out the unboxing video below to see how the new band looks and what has changed from the previous generation.

NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. This uniquely designed metric applies to whole-body movement no matter your age, weight, or gender.

The smart way to get more active

FuelBand tracks how much, how often, and how intensely you move. So go ahead and set a daily NikeFuel goal for how active you want to be. You’ll receive move reminders for an extra push to get you moving every hour. And monitor the intensity of your workouts with NikeFuel Rate and Nike+ Sessions.

Always connected

See your progress on the FuelBand’s LED display at the press of a button. And now with Bluetooth 4.0 you stay constantly connected to the FuelBand app on your iPhone or iPod touch as it syncs the data from your band with your Nike+ account and gives you feedback and motivation as you need it.

More fun with friends and challenges

Now there are more ways to connect with your friends so you can keep each other going. Create or join a group and go after a goal together. Nike+ trophies and new milestones keep you motivated with numerous ways to celebrate reaching your goals.

Remember to download the Nike+ FuelBand app

The FuelBand app on your iPhone or iPod touch lets you see your daily activity breakdown, set goals, and view your progress by week, month, or year. It also automatically sends all your information to your Nike+ profile online.

Sized to fit

To determine the right size for you, please consult the sizing chart in the product photos above. Each band comes with two easy-to-insert links to make it larger—so when in doubt, select a smaller size. Source (Apple Store)