Last summer, MoviePass introduced the idea of a subscription based movie ticketing service which would get you admission of one movie per day for a monthly fee. The service was in trial stages in Seattle but didn’t work out since they had a hard time convincing movie theaters and their monthly subscription rates were too high for consumers. While the concept was great for moviegoers, it was not welcome by theatre chains so this year they decided to take a different route.
MoviePass is now relaunching with the same principle, but by different means of making it work. The service will still be subscription based with prices ranging from $24.99-$39.99 depending on location, users who sign up will get a proprietary card to use along a smartphone app. The app is iOS only but an Android app is coming soon, Android users will be able to use the web interface for the time being. The card acts like a prepaid debit card which can be used to purchase the ticket at theatre kiosks. Users check into the theatre of choice with the app and then get their ticket with the card as seen in the graphic below.
MoviePass is currently invite only, but they plan a big push at the end of the year to go along with the holiday season. Here’s a video of how the system works: