Kodak recently created a press release with some detail into the new Android smartphone they’re going to release at the upcoming Consumer Electronics Show. They stated the focus of the phone will be around the camera hardware and software, with an emphasis on ease-of-use and wide range of editing.
They also stated in the press release that the phone will be created by the Bullitt Group, the same group who, a few years back, designed the rugged Cat Phones, which were from the Caterpillar company.
“Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,” says Oliver Schulte, CEO Bullitt Mobile. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
Some of the features Kodak and Bullitt have added into the smartphone include pre-installed remote access so friends and family can help out the owner of the phone with navigating the device. However, the press release stated clearly that the phone will not conform to the current market of easy-to-use phones by compromising on design, but will rather have “as much focus on design [as] usability.”
The phone is said to be the first of many coming from Kodak and Bullitt, with more products like a tablet and connected camera to be released later in the year. Kodak needs a bit of a boost with a loss in market share and stock price in recent years, and if this is successful, the Kodak name could be brought back to life.